Dressmann is expanding, and they are currently represented in Norway, Sweden, Poland, Iceland and Latvia. Dressmann considers the Internet an important tool in reaching the European market. The company’s target group is men aged 30 – 49. Their secondary focus is on men aged 20+ and 50+. Dressmann wanted a site that mainly communicated with their youngest customers. They also wanted to present the most sold items of the stores, on a week-to-week basis.

Solution:
nesthood delivered a solution with a fresh modern look. The Dressmann logo is normally presented in yellow and black, but nesthood received go for an alternate logo, presented in black and brushed steel, thus applying a younger look to the site. Presenting Dressmann with an update solution, nesthood made it possible for them to alter the most sold list each week. Communicating directly with the market is an important goal. As a result, nesthood also implemented a vacancy section, as well as a presentation of the company´s present collection. To attract younger users, there was also implemented a game.
Services provided:
  • Strategic consultation
  • Graphical profile
  • Update scripts